ISET

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Eric Livny, Director of ISET, served as a keynote speaker at the Israeli-Georgian business forum, "Georgia Gateway," that was organized by Israel Gateway and the Embassy of Israel on March 12, 2014. The forum was officially opened by Irakli Gharibashvili, the Prime Minister of Georgia, Giorgi Kvirikashvili, the Minister of Economy and Sustainable Development, Irakli Kovzanadze, the CEO of The Partnership Fund, and Lasha Zhvania, former Georgian ambassador to Israel and Minister of Economy. Conducted for the second consecutive year, the forum brought together Georgian and Israeli Hi-Tech businesses in the communication and IT sectors together with colleagues from the Partnership Fund and other relevant Georgian government agencies.

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On February 25, 2014, ISET hosted Dr. Sergei Izmalkov of the Moscow New Economic School. Dr. Izmalkov, who works with the most popular Russian search engine, Yandex, presented a paper he coauthored with Dmitry Arkhanglesky, Dilyara Khakimova and Sergey Lyashenko, titled: “On evaluation of click through rates and conversion rates of different positions in sponsored search auctions”.

At the beginning of his presentation Dr. Izmalkov introduced the problem of advertisement allocation. Using the examples of the most popular search engines, he explained how advertisements are generally distributed and how the payment for those is defined. Payment is proportional to the number of clicks a link gets, through the search results that the advertisement will appear on is decided by auction.

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