On December 5, ISET organized yet another informational tour for its BA students. This time students visited FRIXX factory, during which they were introduced to the technical operations and business strategy of the company. They were welcomed by Giorgi Darakhvelidze, General Manager, and Mariam Gabatashvili, Commercial Manager, who gave them a factory tour and showed them how FRIXX potato chips are made.
FRIXX is the first world class potato chips produced in Georgia. It offers consumers three flavors of chips and targets not only Georgia, but its neighboring countries as well. During the site visit students had an opportunity to see the factory infrastructure, ask questions about the production process and try Georgian chips. Students were especially curious about the potato supply chain, distribution markets for chips, marketing and branding.
Did you know what Georgia produces most and what is the share of its production worldwide? Wine and copper seem the obvious answers – but these would be wrong. The answer is, in fact, cryptocurrency: 15% of all Bitcoins in the world are mined in Georgia, perhaps a disproportionate figure given the country’s small size. On December 4, Andrew Thornhill, a co-founder of Spotcoin, gave a lecture at ISET entitled “What is Bitcoin and why will it change the world”.
Mr. Thornhill has built high volume payment networks on three continents, and more than one billion dollars of payments have cycled through Andrew’s networks. Leveraging his vast experience, he is now concentrating fully on the digital currency ecosystem. ISET was very fortunate to host such an authoritative speaker on cryptocurrency.