Over the past 30 years, Georgia went through a remarkable roller-coaster transition from being one of the best performing USSR republics to a failed state to the top reformer on the post-Soviet space, and thus demonstrating that change is possible. Georgia’s experience of fast-track development and modernization through international cooperation, radical de-regulation and trade liberalization carries important lessons learned for policymakers in other transition and developing nations.
As a leading research and training institution in the South Caucasus, ISET, in partnership with the Embassy of the Czech Republic in Tbilisi and Prague Civil Society Center, is pursuing an opportunity to promote political and economic and good governance reforms in the EU neighborhood countries and the broader CIS region by sharing Georgian reform experience and creating a space for a professional discussion of all outstanding reform challenges facing all countries in the region.
On July 7-8, 2017 ISET hosted the 10th edition of the Workshop on the Economics of Advertising and Marketing, supported by the Labex MME-DII research project of the University of Cergy-Pontoise.
During the workshop, the invited speakers covered a wide range of topics, such as advertising in health insurance markets, firms’ strategic leverage of unplanned exposure and planned advertising, the balance of power in markets with competitive and direct sales channels, manipulative advertising by monopolists, the relationship between mass media and word of mouth, complementarities in consumption and the consumer demand for advertising, and measuring consumer sensitivity to audio advertising.