Rezo Vashakidze Visits ISET
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On Friday, June 5th, ISET hosted Mr. Rezo Vashakidze, the founder of Chirina Ltd, by far the largest Georgian producer of poultry products (sold under the BiuBiu brand), a Greenfield investment worth more than 80 mln USD. The main topic of Mr. Vashakidze’s presentation was entrepreneurship in Georgia (as well as Azerbaijan and Armenia).
After introducing himself, Mr. Vashakidze started to reflect on the main challenges and problems many entrepreneurs face when starting to implement their business ideas in Georgia. He brought some important examples from his own experience and gave valuable recommendations how to become successful entrepreneur in Georgia taking all the obstacles and challenges into account. As highlighted by Mr. Vashakidze, one of the most crucial problems in Georgia is that many young people (e.g. students) prefer to work for the government and non-government sectors, rather than private sector or start their own businesses.
ISETers Visit FRIXX and Lisi Lake Greenhouse
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On Saturday, June 6th, APRC has organized agriculture site visit to FRIXX, potato chips producing enterprise, and Lisi Lake Greenhouse producing organic products.
FRIXX is the first world class potato chips produced in Georgia. It offers consumers three flavors of chips and targets not only Georgia, but its neighboring countries as well. The founder and director of FRIXX, Jean-Frederic Paulsen and technical director Wlodzimierz Lepczynski personally hosted ISET students. During the site visit students had an opportunity to see the factory infrastructure, ask questions about the production process and try Georgian chips. Students were especially curious about the potato supply chain, distribution markets for chips, marketing and branding.
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