Does Country-of-Origin Matter? The Case of Georgian Wine for German Wine Consumers
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On September 4, 2014 ISET Conference Hall hosted Dr Sophie Ghvanidze, Hochschule Heilbronn, with her presentation. Does Country-of-Origin Matter? The Case of Georgian Wine for German Wine Consumers".The purpose of this study is to identify dimensions of country images of Georgia in terms of benefits sought by German wine consumers of Georgian wine. Four consumers perceived values quality, price, social and emotional value identify the perception of consumers for Georgian wine.
Georgia: Benefiting from Global Value Added Trade
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On June 11, 2014, ISET hosted Douglas H. Brooks, the Assistant Chief Economist of the Asian Development Bank's Economics and Research Department. He presented Georgia’s main trade statistics and discussed the benefits to Georgia from global value added trade.
Georgia’s participation in international trade has continually increased over time. This could be a positive sign. The Asian Development Bank has estimated that Georgia’s trade openness contributes 2-3% to its economic growth. However, in 2009 there was drop in both import and export levels for two reasons: the Russia-Georgia war and the global recession. Dr. Brooks also pointed out that Georgia’s product baskets and trading partners are sufficiently diverse in contrast with its neighbors (for example, Azerbaijan, where trade is mainly based on oil and gas).
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