Consumer Confidence Index

Details: Created: 08 November 2017

For several consecutive years, we have been observing a seasonal spike in Consumer Confidence Index (CCI) coinciding in time with young wine festivals (rtveli) and post-harvest euphoria in rural Georgia. Not this year. In September 2017, CCI lost 2.6 points, going down from -16.4 to -19. Both CCI components, the present situation and expectations indices, declined, by 3.4 and 1.9 points, respectively.

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Details: Created: 31 August 2017

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Georgian Consumer Confidence (CCI) continued to improve in August 2017, gaining almost 5 index points over the previous month (July 2017) and more than 12 points over August 2016. Ignoring the rather wild pre- and post-election swings in the index, the CCI appears to be on a steady upward trend since bottoming out in fall 2015. In August, the CCI climbed to -16.5 points, which is almost 25 index points above its value in September 2015. This increase was driven by roughly equal improvements in both consumers’ expectations and their assessment of the present situation. Still, the CCI remains well below the peak achieved in fall 2013.

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Details: Created: 28 June 2017

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Since March 2017, the CCI has shown a positive trend. It yielded 9.1 increase from March 2017 (-31) to May 2017 (-21.9), expressing the optimistic perceptions of Georgians during these months. However, the CCI did not maintain this upward trend in June. Overall, in June the CCI went down by 3.2 points compared to May 2017 (from -21.9 to -25.1). Present Situation and Expectations Indices were also affected negatively in June 2017. Moreover, the former went down by more - 4 points (from -29.4 to -33.4) than the latter, which dropped 2.6 points, (from -14.3 to -16.9). Thus, Georgians are less pessimistic about the future than the present.

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CCI Methodology

The ISET Consumer Confidence Survey follows the standard EU methodology (see Useful Links): we randomly sample 300-350 individuals on a monthly basis and question them about the past, current and future financial situation of their families and the country as a whole.Consumer confidence is the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy. In essence, if consumer confidence is higher, consumers are making more purchases, boosting the economic expansion. On the other hand, if confidence is lower, consumers tend to save more than they spend, prompting the contraction of the economy. A month-to-month diminishing trend in consumer confidence suggests that in the current state of the economy most consumers have a negative outlook on their ability to find and retain good jobs. Read more