"Leaders in Development" Learn how to Minimize the Regulatory Impact on Georgian Businesses
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Betsy’s Hotel is an establishment accustomed to hosting a wide variety of patrons from across the world. However, the gathering of mid-level and senior representatives from public, private and non-profit organizations to be awarded certificates for completing a course funded by Japan Tobacco International Georgia and run by the ISET Policy Institute is certainly unique even for a hotel with such a habitually diverse clientele.
The training program, entitled ‘Leaders in Development’, was devised for policy makers, analysts and executives from both the public and private sectors, and highlighted the importance of understanding economic concepts for professional and national development. The program's ten modules focused on the implications of government regulations for Georgian businesses across a broad range of policy areas: from taxation and tax administration to food safety and environmental standards.
Can Georgian Wine Gain Market Share in Germany?
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On Wednesday, September 7, ISET hosted Dr. Jon Hanf, Head of the Wine Economics Program at Geisenheim University, Germany, who spoke about the prospects of Georgian wine in the highly competitive German market.
Dr. Hanf started his presentation by stating the obvious – the world market is saturated with wine as global supply steadily exceeds demand by more than 30 million hectoliters. Cutthroat competition results in average prices remaining extremely low, way below Georgian production costs. The German market – the largest and perhaps one of the most competitive wine markets in the world – is a good case in point. For example, very reasonable wines offered by major German discounters, such as Aldi and Lidl (controlling more than 35% of total wine sales in Germany) retail about 1,90-2 Euro per bottle. Premium wines average 8-9 Euro. For comparison, Georgian wines attempt to enter the German market at 12-15 Euro per bottle, way above competition.
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